Produced by the Dallas-based Bill Stokes Associates, this 1970s television commercial promotes Kroger grocery stores. Adopting a game show format, the host asks a comically dressed contestant if she prefers to purchase Tide laundry detergent from Kroger or a discount store. The contestant wisely chooses Kroger, which also earns her Top Value Stamps. Kroger was one of many retailers that gave its customers stamps that could be redeemed for prizes.
Formed in 1965, Bill Stokes Associates (later to be known as The Stokes Group) was a Dallas-based production company that made industrial and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates provided sound stage and production services for the 1967 film Bonnie and Clyde. Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.