Produced by the Dallas-based Bill Stokes Associates, this 1970s television commercial promotes Kroger grocery stores. Adopting a game show format, the host asks a comically dressed contestant if she prefers to purchase Tide laundry detergent from Kroger or a discount store. The contestant wisely chooses Kroger, which also earns her Top Value Stamps. Kroger was one of many retailers that gave its customers stamps that could be redeemed for prizes.