While working as a creative director for the advertising agency Bozell & Jacobs, Bill Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973. Bert Rodriguez’s company Image House, based in Dallas, produced the series, with Rodriguez himself acting as director. The ads are narrated by singer C. W. McCall (the nom de chanteur for Bill Fries) and feature a truck driver played by Dallas actor Jim Finlayson and a waitress named Mavis Davis, played by Dallas actress Jean McBride Capps. Several of the commercials from the series won Clio Awards, the advertising industry’s equivalent of an Emmy or Academy Award.