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Houston's Time Service (c. 1945)
Houston Metropolitan Research Center
c. 1945
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  • Highlights
    Houston has over 150,000 telephones
    Early telephone equipment prevented operators from speaking to more than one caller per line. In 1940, Time Service was first in the nation to receive a new device from the American Telephone and Telegraph company that allowed operators to speak to as many as 40 callers simultaneously. 
    Time Service operators relayed not only a product promotion and the correct naval observatory time but also football scores and Bible verses. Founder Ruth McClain was a graduate of Rice University and fan of its football program.
    McClain depicted in the center of the clock. McClain met her future husband, Shad Graham, during the production of this advertisement. Graham was the owner of Texas News Trailers as well as the Houston representative for Fox Movietone.