This footage captures scenes of the citrus industry in the Rio Grande Valley, followed by a recording of the 1956 Texas Citrus Fiesta coronation ceremony and fashion show. Later, in Hidalgo County, a rancher at Santa Anita Ranch No. 1 tends his fields as his cattle graze in the sun. The producer of this film, Jim W. Keeland, was a photographer and videographer in the Houston area for sixty years. He took photographs and films for Houston's NBC affiliate, KPRC-TV, from 1948 until 1961, worked for the Houston Post from 1951 to 1982 as a printer, and was a freelance photographer of agricultural subjects.