In this pair of short television spots, musicians Lyle Lovett and Bob Schneider share their love for Austin radio station 107.1 KGSR. The station is now broadcast on 93.3 as Austin City Limits Radio. MQ&C Advertising, an Austin-based marketing company, produced the commercials. Lovett, a Houston native, is a Grammy Award-winning singer-songwriter and actor. He was inducted into the Texas Heritage Songwriters Hall of Fame in 2012. Schneider is an Austin-based solo recording artist and former lead singer of the band Ugly Americans. He has won 55 Austin Music Awards.