Produced by the Dallas-based Bill Stokes Associates, this 1970s marketing film introduces product distributors to Munchos Corn Crisps, a new chip from Frito-Lay. Adopting the visual style popularized by Rankin/Bass Animated Entertainment, the stop-motion animation shows Father Time exploring Frito-Lay Snackland. Along the way, he explains the product’s development as well as consumer testing.

Formed in 1965, Bill Stokes Associates (later to be known as the Stokes group) was a Dallas-based production company that made industrial and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates provided sound stage and production services for the 1967 film Bonnie and Clyde. Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.

With the purchase of a corn chip recipe in 1932, San Antonio businessman Charles Elmer Doolin launched The Frito Company. Initially producing the chips in his mother's kitchen, the popularity of the snack quickly grew and soon the Frito Company opened factories in Houston and Dallas; headquarters relocated to Dallas in 1933. In 1945, The Frito Company joined forces with the H.W. Lay Company to expand distribution into new regions of the nation. In 1961 the two companies merged to become Frito-Lay, Inc., and then merged with Pepsi-Cola in 1965. Frito-Lay is currently headquartered in Plano, Texas.

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