Presented by the US Forest Service, this public service announcement introduces Snuffy, an energetic golden retriever who strives to prevent forest fires. Snuffy is a good friend of Smokey the Bear, the iconic advertising character created in 1944 by the US Forest Service and artist Albert Staehle. Both Smokey and Snuffy's mission is to convince each citizen of their ability to stop wildfires from occurring. In the film, Snuffy follows and watches over a family. Although the family prepares a proper fire and follows the correct precautions, the father's mindless act of flicking a lit cigarette forces Snuffy to save the day.