Produced by the Alpine Chamber of Commerce, this 1980s promotional video encourages travel to the Big Bend region of Texas. Over a slideshow of still photographs, the narrator first describes flora and fauna found there before recounting the history of humans in the area, from their arrival 10,000 years ago to the gold rush era of the nineteenth century. The film next focuses on the tourist attractions and activities found in Alpine and Fort Davis, including the Museum of the Big Bend and McDonald Observatory. It also highlights the natural beauty of the surroundings, such as the Santa Elena Canyon, Rio Grande, and Chisos Valley.