A Braniff International Airways plane dubbed the Lady Bird Special lands in Beaumont
First Lady Lady Bird Johnson, escorted by Congressman Jack Brooks, walks through the welcoming crowd
Johnson takes the stage to address the gathered supporters
St. Paul African Methodist Episcopal Church of Houston. Founded by Richard Allen in Philadelphia in 1816, the African Methodist Episcopal Church is the oldest black Protestant denomination in the world.
In October 1964, First Lady Lady Bird Johnson launched a whistle-stop tour across several states to promote her husband Lyndon Baines Johnson's bid in the upcoming presidential election. The First Lady first made a four-day, 1,628-mile train ride across eight Southern states, hoping to salvage support in the wake of the Civil Rights Act of 1964. She continued her campaign by plane, dubbed the Lady Bird Special, visiting Texas, Oklahoma, Arkansas, Indiana, and Kentucky. This 1964 home movie captures Lady Bird Johnson's arrival in Beaumont on October 26. Congressman Jack Brooks escorts the First Lady through the welcoming crowd to a stage. The second half of the film captures the Neches River Festival parade in downtown Beaumont. Begun in 1949, the annual celebration honors the area's greatest natural resources, the Neches River. Activities include carnivals, regattas, and the coronation of a Royal Court.
Claudia Alta "Lady Bird" Taylor was born in Karnack, Texas, on December 22, 1912. Lady Bird, the nickname given by nursemaid Alice Tittle, attended high school in Marshall and junior college at Dallas' St. Mary's Episcopal College for Women. In 1933 and 1934, she received a Bachelor of Arts in history and a Bachelor of Journalism, respectively, from the University of Texas at Austin.
Mutual friends introduced Lady Bird to congressional aide and rising political star, Lyndon Baines Johnson. LBJ proposed on the couple's first date and the two were married a month later on November 17, 1934. Lady Bird financed her husband's first congressional campaign for Austin's 10th District using a portion of her maternal inheritance. During World War II, Lady Bird ran the congressional office while LBJ served in the US Navy. In 1943, Lady Bird purchased Austin Radio station KTBC. The station proved an integral part of the LBJ Holding Company and became the main source of the Johnson family's fortune.
LBJ's political career gained momentum in the postwar years, and in 1960, he became Vice President to John F. Kennedy. Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy's assassination on November 22, 1963. As first lady, Lady Bird initiated the Society for a More Beautiful National Capitol and worked with the American Association of Nurserymen to promote the planting of wildflowers along highways. In 1964, the first lady traveled through eight southern states aboard her train, "The Lady Bird Special," to foster support for LBJ's presidential re-election and the Civil Rights Act. She was influential in promoting the Highway Beautification Act of 1965, referred to as "Lady Bird's Bill," and the Head Start program.
Following the death of LBJ in 1973, Lady Bird turned her attention to Austin. The Town Lake Beautification Project transformed Austin's downtown lake, renamed Lady Bird Lake in 2007, into a useable recreation area. On December 22, 1982, Lady Bird and Helen Hays founded the National Wildflower Research Center outside of Austin. The Wildflower Center was established to increase awareness and research for North American flora. During her lifetime, the former first lady received the highest civilian award, the Presidential Medal of Freedom, in 1977 and the Congressional Gold Medal in 1988. Lady Bird died of natural causes on July 11, 2007, survived by two daughters, seven grandchildren, and 10 great-grandchildren.