Produced by the Dallas-based Bill Stokes Associates, this 1970s television commercial advertises Lone Star Beer, a Texas-based brewing company. The promotion also highlights the company’s philanthropic endeavors, from replenishing the Guadalupe River with Rainbow Trout to engaging in regenerative ranching practices.
Originally called the Alamo Brewing Company of San Antonio, the Lone Star Brewing Company was founded by Adolphus Busch, of Anheuser-Busch, and a group of San Antonio businessmen in 1874. Its brewery, built in 1884, was the first large, mechanized brewery in Texas. (The location in downtown San Antonio now houses the San Antonio Museum of Art. It was added to the National Register of Historic Places in 1972.) While the original Lone Star Bottling Works opened in the 1890s, the company did not begin officially producing Lone Star Beer until 1940, when German brewer Peter Kreil created the formula. While the company has passed through several hands since its founding, it is currently owned by the Pabst Brewing Company. Production of Lone Star is currently contracted out to non-Pabst own breweries, including the Miller Brewing Company in Fort Worth.
Formed in 1965, Bill Stokes Associates (later to be known as the Stokes Group) was a Dallas-based production company that made industrial and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates provided sound stage and production services for the 1967 film Bonnie and Clyde. Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.