In this television advertisement for Bonanza Sirloin Pit, an older woman questions the narrator as to why Bonanza steaks are so special. The Bonanza Steakhouse chain was founded by Texas actor Dan Blocker in Dallas in 1963 and was bought by brothers Sam and Charles Wyly three years later. The company's headquarters remained in Dallas and it merged with another Bonanza-themed steakhouse chain -- Ponderosa Steakhouses -- in 1997. Bert Rodriguez's Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.