This footage features a series of television commercials for Dodge motor vehicles. In all three advertisements, the Dodge Boys set out to fight in the Dodge Rebellion, promoting the car marker's newest designs. Each variation spotlights a different model, including the Polara, Coronet, and Dart. Bert Rodriguez's Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.