This industrial film introduces Austex Food Products' advertising and merchandising program for the 1966 season. The film describes the ad campaign, shows several of the new televisions spots, discusses Point of Sale merchandising, and reviews print advertisements for newspapers and various magazines for housewives. Join Austex in the Sales Stampede!
With the purchase of a corn chip recipe in 1932, San Antonio businessman Charles Elmer Doolin launched The Frito Company. Initially producing the chips in his mother's kitchen, the popularity of the snack quickly grew and soon the Frito Company opened factories in Houston and Dallas; headquarters relocated to Dallas in 1933. In 1945, The Frito Company joined forces with the H.W. Lay Company to expand distribution into new regions of the nation. In 1961 the two companies merged to become Frito-Lay, Inc., and then merged with Pepsi-Cola in 1965. Frito-Lay is currently headquartered in Plano, Texas.