In 1926 Joseph M. Haggar opened the Dallas Pant Manufacturing Company, selling his wares to department stores and other clothing retailers. In 1933, in the midst of the Great Depression, the company expanded into its second location in Greenville, TX. In 1938, the company branded its pants with the Haggar name and has since grown to be an internationally recognized producer of high quality men's apparel. Though the company's origins were in the field of men's pants – they are credited with coining the term "slacks" – Haggar now offers clothing for men from head-to-toe. The company is still headquartered in Dallas.
The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company's headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird's, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term "slacks" while working with Haggar, created the "10-2-4" slogan for Dr. Pepper, and invented the name "7-Eleven." This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.