"Rain When You Want It" is what the Lindsay Manufacturing Company promises its Zimmatic pivot irrigation systems can deliver to farmers. While based in Nebraska, the Lindsay Manufacturing Company, now known as the Lindsay Corporation, also has a manufacturing plant and distribution center in Amarillo. This infomercial goes over the variety of products available from the Lindsay Manufacturing Company. It also looks at numerous features of Zimmatic irrigation systems, demonstrating how their design helps overcome common maintenance issues and makes farming easier. Bert Rodriguez's Dallas-based production company, Visual Presentations, produced the film. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.