The annual Texas Citrus Fiesta in Mission showcases the citrus industry of the Rio Grande Valley. Begun in 1932, it features parades, contests, and even fashions designed from locally grown fruit. Universal Newsreels, including this short film, frequently covered the unique Texas festival throughout the pre-WWII period: From Universal Studios: "BEAUTIES SLIP ON CITRUS PEELS Mission, TX: A bevy of gorgeous Texas ‘eyefuls,' all dressed up in orange or grape-fruit skins, lend color and pep to the annual Citrus Fiesta. They top off the fete with a swimming party in a sea of grapefruit."
The Texas Citrus Fiesta is celebrated annually in Mission, Texas. The region's agricultural industry produces Texas ruby red grapefruits, oranges, lemons, limes, and tangerines. The Fiesta celebrates the culture and farming traditions of the region with a festival, a parade, and the crowning of King Citrus and Queen Citrianna. After being crowned, the King and Queen ride on elaborate floats during a parade that celebrates the citrus fruits that are the livelihood of citizens of the region. The Texas Citrus Fiesta began in 1932 and remains an integral part of the community's culture today.